Research groups

NITE Names in the Economy / Linguistics and Economics

The research group has specialized in particular in the study of aspects of astronomy and branding, of microsyntax structures in advertising language, of the role of semantics in the creation of neologisms, and finally of aspects of natural morphology (above all derivation and extragrammatic composition in formation of the name). Furthermore, members of our research group work in several EU countries; this allows the comparison of different situations throughout Europe with respect to each focus of the research of our proposal. The group meets every two or three years organizing an international conference that allows the exchange and dissemination of research results through the publication of the documents. The focus on brand names will place particular emphasis on creating a tool to make brands accessible in all disciplines, e.g. to lawyers who need information on the communication value of brands, to linguists who need information on legal terminology, to economists who need information on social awareness about brands in different countries, companies for launching pordotti, etc. This perspective shows how our group can successfully interact also in the collaboration with the territory.
Contact people
Paola Cotticelli

URL
http://www.linguisticslab.org/wp/areas/linguistics-economy/

Paola Cotticelli
Full Professor
External components
Julia Kuhn
Jena
Elke Ronneberger-Sibold
Eichstaett
Antje Lobin
Mainz
Topic Research area
Computational Linguistics & Philology Linguistica
Theoretical linguistics; computational linguistics
Historical & Comparative Linguistics Linguistica
Philology and palaeography; historical linguistics
Marchionimi italiani Linguistica
Philology and palaeography; historical linguistics
Metalinguaggio e storia del pensiero linguistico Linguistica
Theoretical linguistics; computational linguistics
Title Managers Sponsors Starting date Duration (months)
EIMEPOLI- European Identity in marketing, education, political and legal institutions Paola Cotticelli Jun 9, 2010 24
Linguistics & Economy Paola Cotticelli Jan 1, 2017 36
Name Description
Laboratorio di Linguistica Applicata (La.LiA) Il Laboratorio La.LiA (Laboratorio di Lingusitica Applicata) svolge attività di ricerca e didattica glottologica e linguistica. Nasce dal precedente laboratorio dipartimentale del lessico di linguistica (La.Le.Li) da cui deriva, oltre il presente laboratorio, anche il nuovo centro di ricerca LALELIM (Linguistica applicata, Linguitics ed Economia, Linguistica e Metalinguaggio).

Obiettivi

La finalità di questa nuova struttura vuole essere quella di potenziare gli strumenti di ricerca e di didattica della Glottologia e della Linguistica a Verona attraverso l’integrazione interdisciplinare e l’implementazione di nuove tecnologie. Partendo da un campo di indgine metalinguistico e di storia del pensiero lingustico svolge ricerche anche sul campo nell’ambito della macro e micro-comparatistica:
1. Grafematica storica: nascita ed evoluzione dei sistemi di scrittura
2. Ricerche folkloriche e sperimentali sui dialetti e sulla micro-onomastica dialettale
3. Didattica universitaria integrata
4. Aspetti linguistici di alcuni fenomeni di carattere economico-sociale.

Activities

Research facilities