An Introduction to Publishing Management (2009/2010)

Course code
4S02881
Name of lecturer
Francesca Simeoni
Coordinator
Francesca Simeoni
Number of ECTS credits allocated
12
Academic sector
SECS-P/08 - MANAGEMENT
Language of instruction
Italian
Period
I semestre dal Sep 28, 2009 al Jan 16, 2010.

Lesson timetable

Learning outcomes

To provide the participants with the basic knowledge of a company’s nature, functions, operating logic, management and governance.
To introduce the issues and the main methods for defining a strategy to obtain competitive advantage.
To present a managerial framework of publishing sector according to the main actors’ perspectives.

Syllabus

Course content:

WHAT A COMPANY IS

STRATEGIC MANAGEMENT

QUANTITATIVE MODELS FOR DECISION MAKING

INTRODUCTION TO PUBLISHING SECTOR

ACTORS INTO THE PUBLISHING SECTOR

Teaching method:
Lectures
Case studies

Assessment methods and criteria

A written test to assess accurate knowledge and a supplementary oral examination are required.

Teaching aids

Documents