Business Communications (2013/2014)

Course code
4S01397
Name of lecturer
Mario Magagnino
Coordinator
Mario Magagnino
Number of ECTS credits allocated
6
Academic sector
SECS-P/08 - MANAGEMENT
Language of instruction
Italian
Location
VERONA
Period
I semestrino A, I semestrino B

Lesson timetable

I semestrino A
Day Time Type Place Note
Tuesday 8:30 AM - 10:10 AM lesson Lecture Hall T.3  
Wednesday 10:10 AM - 11:50 AM lesson Lecture Hall T.3  
I semestrino B
Day Time Type Place Note
Tuesday 8:30 AM - 10:10 AM lesson Lecture Hall T.3  
Wednesday 10:10 AM - 11:50 AM lesson Lecture Hall T.3  

Learning outcomes

The course aims to provide the basic content related to the tools available to the company to develop a coherent communication and synergistic with its strategy.

Syllabus

- marketing
- Market Research
- communication in the marketing mix
- structure of advertising in Italy
- public relations
- Testimonials dedicated to some issues of Institutional Business Communication
- Creative workshop

Assessment methods and criteria

written exam