|Thursday||3:40 PM - 6:10 PM||lesson||Lecture Hall Messedaglia|
|Friday||3:40 PM - 6:10 PM||lesson||Lecture Hall Messedaglia|
Objective of this course is to provide students theoretical and practical tools to create a transmedia communication project. We will refer to concepts such as multimedia, cross-media and transmedia to clarify specific features and fundamental differences in order to identify useful steps to create and implement a complete and original project.
We will use examples and best practices - especially in English - as part of the course related also to marketing communication, journalism and public relations.
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