English SC (i) - II MODULO PARTE (P) (2014/2015)

Course code
Name of lecturer
Valeria Franceschi
Number of ECTS credits allocated
Academic sector
Language of instruction
Semestrino IIA dal Feb 23, 2015 al Apr 18, 2015.

To show the organization of the course that includes this module, follow this link * Course organization

Lesson timetable

Semestrino IIA
Day Time Type Place Note
Monday 8:30 AM - 10:10 AM lesson Lecture Hall T.3  
Tuesday 10:10 AM - 11:50 AM lesson Lecture Hall T.3  
Wednesday 8:30 AM - 10:10 AM lesson Lecture Hall T.3  

Learning outcomes

This module aims at providing the students with the theoretical and practical knowledge to understand and analyse advertising texts of various nature; political speeches; journalistic texts.


- Identification of the major rhetorical-discursive features of the language of advertising through the analysis of advertising texts of various nature;
- Multilingualism in advertising texts: linguistic fetishism and the ‘country of origin effect’;
- Identification and analysis of the major rhetorical-discursive features characterizing political discourse, with a focus on political speeches;
- Analysis of linguistic and rhetorical strategies of journalistic texts

Active participation in class is welcome and encouraged.

Essential references for the exam:
Slides (on the e-learning platform)
Goddard, 2002. The Language of Advertising. London: Routledge.
Charteris-Black, J. 2014. Analysing Political Speeches. Rhetoric, Discourse and Metaphor. Basingstoke: Palgrave Macmillan. (chapters 1-6)
Facchinetti, R., Brownlees, N. Bös, B., Fries U. 2012. News as Changing Texts. Corpora, Methodologies and Analysis. Newcastle upon Tyne: Cambridge Scholars Publishing. (Chapter 4)
Richardson, J.E. 2007. Analysing Newspapers. An Approach from Critical Discourse Analysis. Basingstoke: Palgrave Macmillan (chapters 3, 7)

Assessment methods and criteria

Final exam:
The final exam will involve both part (i) and (p) of the course. It will be written and it will focus on the topics covered during the course. In order to access the exam, a B2 certification is required.

Essendo un corso annuale, il primo appello utile per il programma 2014/2015 sarà a Giugno 2015.

Gli studenti non frequentanti sono invitati a prendere contatti con la docente durante l'orario di ricevimento o via mail per ottenere la password dell'aula elettronica