|Thursday||10:10 AM - 11:50 AM||lesson||Lecture Hall T.3|
|Friday||8:30 AM - 10:10 AM||lesson||Lecture Hall 1.2|
The course aims to explore the theoretical lines of communication and mass culture under a sociological perspective. Medias are portrayed as an inter-action place, because they actively take part in the construction of socially shared values. Therefore, the course will be structured around three axes: the structural characteristics of trans-medial communications; the effects of mass communications; and the connections between media and social systems in virtual perspectives.
- Wolf M. (1998), Teorie delle comunicazioni di massa, Bompiani, Milano;
- Codeluppi V. (2013), Storia della pubblicità italiana, Carocci, Roma.
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