Business Communications (2016/2017)

Course code
4S01397
Name of lecturer
Mario Magagnino
Coordinator
Mario Magagnino
Number of ECTS credits allocated
6
Academic sector
SECS-P/08 - MANAGEMENT
Language of instruction
Italian
Location
VERONA
Period
Sem. IA (31.10.16 sosp.lezioni), Sem. IB

Lesson timetable

Sem. IA (31.10.16 sosp.lezioni)
Day Time Type Place Note
Tuesday 8:30 AM - 10:10 AM lesson Lecture Hall T.4  
Wednesday 10:10 AM - 11:50 AM lesson Lecture Hall T.4  
Sem. IB
Day Time Type Place Note
Tuesday 8:30 AM - 10:10 AM lesson Lecture Hall T.4  
Wednesday 10:10 AM - 11:50 AM lesson Lecture Hall T.4  

Learning outcomes

The course aims to provide the basic content related to the tools available to the company to develop a coherent communication and synergistic with its strategy.

Syllabus

- marketing
- Market Research
- communication in the marketing mix
- structure of advertising in Italy
- public relations
- Testimonials dedicated to some issues of Institutional Business Communication
- Creative workshop

Assessment methods and criteria

Written exam for attending and not Erasmus students; Students from various Economics courses will complete the exam with:
Merli, Gelosa, Fregonese - Surpetere - Guerrini and Associates - Milan 2010.
The test involves 15 open-ended questions, the purpose of which is to verify the knowledge of company communication tools; Each question is worth two points if it completes for a maximum of 30/30 and an overall rating for achieving praise, depending on the characterization of the answers.

STUDENT MODULE EVALUATION - 2016/2017