Multimedia communications theory and methods (m) (2016/2017)

Course code
4S02376
Name of lecturer
Tiziana Cavallo
Coordinator
Tiziana Cavallo
Number of ECTS credits allocated
6
Academic sector
L-ART/06 - CINEMA, PHOTOGRAPHY AND TELEVISION
Language of instruction
Italian
Period
Sem. IIA dal Feb 27, 2017 al Apr 22, 2017.

Lesson timetable

Sem. IIA
Day Time Type Place Note
Thursday 4:50 PM - 7:00 PM lesson Lecture Hall 2.1  
Friday 4:50 PM - 7:00 PM lesson Lecture Hall 1.1  

Learning outcomes

Objective of this course is to provide students theoretical and practical tools to create a transmedia communication project. We will refer to concepts such as multimedia, cross-media and transmedia to clarify specific features and fundamental differences in order to identify useful steps to create and implement a complete and original project.
We will use examples and best practices - especially in English - as part of the course related also to marketing communication, journalism and public relations.
Lessons will be completed by professional workshop and seminars in collaboration with communication agencies.

Syllabus

The course will address the following topics , using in classroom transmedia producs and examples, digital products , alternating lessons - or part thereof - theoretical and practical as well as some testimonials as professional guests.
1. Introduction to the concepts of multimedia , cross-media and transmedia .
2. Introduction to storytelling : history , tools and practices between Italy and the rest of the world .
2.1 Techniques storytelling .
3. Evolution of storytelling through and with the new media .
4. Transmedia storytelling : definitions and examples .
5. The fourth step matrix of a transmedia project.
6. How to communicate a transmedia project.
7. Design the transmedia storytelling for companies and organizations .

Assessment methods and criteria

Please contact tiziana.cavallo@univr.it for english syllabus.

STUDENT MODULE EVALUATION - 2016/2017