Business Communications (2017/2018)

Course code
4S01397
Name of lecturer
Mario Magagnino
Coordinator
Mario Magagnino
Number of ECTS credits allocated
6
Academic sector
SECS-P/08 - MANAGEMENT
Language of instruction
Italian
Location
VERONA
Period
First half of Semester 1 , Second half of Semester 1

Lesson timetable

Go to lesson schedule

Learning outcomes

The course aims to provide the basic content related to the tools available to the company to develop a coherent communication and synergistic with its strategy.

Syllabus

- marketing
- Market Research
- communication in the marketing mix
- structure of advertising in Italy
- public relations
- Testimonials dedicated to some issues of Institutional Business Communication
- Creative workshop

Reference books
Author Title Publisher Year ISBN Note
Fioroni e Magagnino Monografie Istituzionali d'Impresa (Edizione 1) QuiEdit 2010 9788864640594 da integrare con lo studio del sito: www.monografieimpresa.it
Fiocca Sebastiani Politiche di marketing (Edizione 1) McGraw-Hill 2009 I primi 6 capitoli
Mario Magagnino Verona (Provincia di Gardaland) (Edizione 2) QuiEdit 2010 9788889480618

Assessment methods and criteria

Written exam for attending and not Erasmus students; Students from various Economics courses will complete the exam with:
Merli, Gelosa, Fregonese - Surpetere - Guerrini and Associates - Milan 2010.
The test involves 15 open-ended questions, the purpose of which is to verify the knowledge of company communication tools; Each question is worth two points if it completes for a maximum of 30/30 and an overall rating for achieving praise, depending on the characterization of the answers.

STUDENT MODULE EVALUATION - 2017/2018