Organizational Psychology and advertising comunication (2019/2020)

Course code
Name of lecturers
Riccardo Sartori, Andrea Ceschi
Riccardo Sartori
Number of ECTS credits allocated
Academic sector
Language of instruction
Sem 1A, Sem 1B

Lesson timetable

Go to lesson schedule

Learning outcomes

The course aims to provide elements of work and organizational psychology for human resources management. This one should allow companies and enterprises to express themselves both inside their environments (so that goals are reached and a nice and positive organizational climate is created) and outside (so that potential clients or users know what the company or enterprise does and makes and can appreciate their products and services).


The programme of the course will include the following:
1) Introduction to training psychology applied to organisations.
2) Training interventions aimed at improving decision-making processes.
3) Interventions for stress management related to work.
4) Training applied to team-building.
5) Interventions for the development of prosocial organisational behaviour.
6) Interventions of work redesign.
7) Interventions oriented to the diffusion of policies based on diversity management.
8) Intervention techniques based on organisational nudging.
9) Interventions for the management of organisational conflicts.

The educational methods adopted are different for the attendant and non-attendant student, due to the high level of innovation of the literature taken as a reference, which requires a continuous verification of the contents of the course.
For attendant students, the educational method used will be frontal lessons to deliver basic notions; key-categories and fundamental practical instruments. In addition to this, students will be asked to perform the reading of scientific papers, and writing of digital works related to this discipline.
Besides, also thanks to the e-learning platform of the University, we will propose refreshment readings and media related to the topics of the course.
During the first lesson, attendant students will receive the complete calendar of the educational activity provided with the dates and topics of the lessons. Timetable, room and any possible suspension for the Professor's academic reasons will be provided as well.
For non-attendant students, the educational method will be the support provided for by the Professor during his receiving hours.
Moreover, throughout the academic year, the Professor will be available to receive individual students, according to notices published on the website, which are updated continuously.
Further updates will be made available to the students promptly, also through dedicated notices.

The content of textbooks, lessons and exercises fits the programme. Further educational material is available on the e-learning platform.

Reference books
Author Title Publisher Year ISBN Note
Quaglino G.P. (a cura di) Formazione - Metodi Raffaello Cortina Editore 2014 978-88-6030-679-1

Assessment methods and criteria

Learning will be assessed as follows:
- for attendant students, through a preliminary written test and through the preparation of a digital educational product on the HR sector. Further information will be provided during the first lesson
- for non-attendant students (who have not undergone self-evaluation tests) a written examination.
The written examination is meant to verify the knowledge of the topics of the programme and the ability to apply logical schemes to various problems.
The examination may potentially concern all the topics of the programme. The examination consists of open-ended and closed-ended questions related to the topics of the course and inspired by the discussions that have taken place during the classes, with the use of dedicated educational material. Each group of questions is associated with a score and a final evaluation with marks out of 30. 
ERASMUS students must contact the professor at the beginning of the course as to agree on the educational methods and examinations.