Theory and Techniques of the advertising communication (s) (2008/2009)

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Course code
4S01472
Name of lecturer
Massimo Bellotto
Number of ECTS credits allocated
6
Academic sector
M-PSI/06 - WORK AND ORGANIZATIONAL PSYCHOLOGY
Language of instruction
Italian
Location
VERONA
Period
Primo semestre dal Sep 29, 2008 al Jan 17, 2009.
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Lesson timetable

Learning outcomes

acquisition of theoretical and operative competences in the field of advertising communication, from a psychological perspective considering the creation of meaning by individuals, groups, community in the post-modern society.

Syllabus

Contents of the course: psychology in the marketing field; psychology of customers; advertising communication; analysis and evaluation of advertising; psychological surveys for and about advertising; the actors of advertising professions; specific themes.

Assessment methods and criteria

written exam with the possibility of an oral integration.

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