To provide the participants with the basic knowledge of a company’s nature, functions, operating logic, management and governance.
To introduce the issues and the main methods for defining a strategy to obtain competitive advantage.
To present a managerial framework of publishing sector according to the main actors’ perspectives.
WHAT A COMPANY IS
QUANTITATIVE MODELS FOR DECISION MAKING
INTRODUCTION TO PUBLISHING SECTOR
ACTORS INTO THE PUBLISHING SECTOR
A written test to assess accurate knowledge and a supplementary oral examination are required.
Viale dell'Università 4
VAT number 01541040232
Italian Fiscal Code 93009870234
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