Spanish linguistics LM - PARTE II (2015/2016)

Course code
4S004042
Name of lecturer
Matteo De Beni
Number of ECTS credits allocated
3
Academic sector
L-LIN/07 - LANGUAGE AND TRANSLATION - SPANISH
Language of instruction
Spanish
Location
VERONA
Period
Semestrino IIB dal Apr 18, 2016 al Jun 4, 2016.

To show the organization of the course that includes this module, follow this link * Course organization

Lesson timetable

Learning outcomes

The aim of the Part 2 of this module (3 CFU) is to introduce students to the linguistic analysis of advertisement in Spanish.

Syllabus

Title: The Spanish Language of Advertisement.
The course will be held in Spanish.

– Díaz Domínguez, María Luz (2010), “Argumentación y manejo de la imagen en publicidad institucional. La DGT”, Discurso & Sociedad, Vol. 4 (4), pp. 731-762.
– Escribano, Asunción (2006), “La cortesía lingüística como recurso publicitario”, Zer. Revista de estudios de comunicación, n. 20, pp. 271-297.
– Madrid Cánovas, Sonia (2000), “Palabra e imagen. Problemas semióticos del texto publicitario”, Revista de investigación lingüística, vol. III, n. 1, pp. 113-155.
– Vellón Lahoz, Javier (2012), “La prefijación como estrategia de la persuasión publicitaria”, Pensar la publicidad: revista internacional de investigaciones publicitarias, vol. 6, Nº 1, 101-113.

Please be advised: teaching aids are required readings. They will be provided by the teacher on the “E-learning” webpage.

Supplementary references:
– Ferraz Martínez, Antonio (2000), El lenguaje de la publicidad, Madrid: Arco/Libros.
– Vellón Lahoz, Javier (2007), Estrategias lingüísticas de los textos publicitarios, Barcelona: Editorial UOC.

Assessment methods and criteria

Attending students: their exercises and presentations will be graded during the course.
Non attending students: oral discussion in Spanish on the module’s topics. Students who cannot attend the lessons must get in touch with the professor.

STUDENT MODULE EVALUATION - 2015/2016