To show the organization of the course that includes this module, follow this link 
Course organization
The aim of the Part 2 of this module (3 CFU) is to introduce students to the linguistic analysis of advertisement in Spanish.
Title: The Spanish Language of Advertisement.
The course will be held in Spanish.
– Díaz Domínguez, María Luz (2010), “Argumentación y manejo de la imagen en publicidad institucional. La DGT”, Discurso & Sociedad, Vol. 4 (4), pp. 731-762.
– Escribano, Asunción (2006), “La cortesía lingüística como recurso publicitario”, Zer. Revista de estudios de comunicación, n. 20, pp. 271-297.
– Madrid Cánovas, Sonia (2000), “Palabra e imagen. Problemas semióticos del texto publicitario”, Revista de investigación lingüística, vol. III, n. 1, pp. 113-155.
– Vellón Lahoz, Javier (2012), “La prefijación como estrategia de la persuasión publicitaria”, Pensar la publicidad: revista internacional de investigaciones publicitarias, vol. 6, Nº 1, 101-113.
Please be advised: teaching aids are required readings. They will be provided by the teacher on the “E-learning” webpage.
Supplementary references:
– Ferraz Martínez, Antonio (2000), El lenguaje de la publicidad, Madrid: Arco/Libros.
– Vellón Lahoz, Javier (2007), Estrategias lingüísticas de los textos publicitarios, Barcelona: Editorial UOC.
Attending students: their exercises and presentations will be graded during the course.
Non attending students: oral discussion in Spanish on the module’s topics. Students who cannot attend the lessons must get in touch with the professor.
