| Sem. IIB |
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The workshop aims at offering the participants some causes for reflection on the meanings, purposes and methods to do and manage corporate communication.
The workshop will focus on:
- the meaning of communication
- the role of corporate communication in CSR
- creating business value through corporate communication
- corporate storytelling
- usage and importance of social media for corporate communication and stakeholder dialogue
- CEO communication and positioning
Written test with closed questions with alternatives from which only one is to be choosen. The one chosen must be motivated by writing an explanation.
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