Creative workshop in business communication (2016/2017)

Course code
4S000863
Name of lecturer
Riccardo Sartori
Coordinator
Riccardo Sartori
Number of ECTS credits allocated
3
Academic sector
NN - -
Language of instruction
Italian
Period
Sem. IIA, Sem. IIB

Lesson timetable

Sem. IIA
Day Time Type Place Note
Saturday 10:10 AM - 11:50 AM lesson Lecture Hall 1.1 from Mar 18, 2017  to Apr 22, 2017
Sem. IIB

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Learning outcomes

The workshop aims at offering the participants some causes for reflection on the meanings, purposes and methods to do and manage corporate communication.

Syllabus

The workshop will focus on:
- the meaning of communication
- the role of corporate communication in CSR
- creating business value through corporate communication
- corporate storytelling
- usage and importance of social media for corporate communication and stakeholder dialogue
- CEO communication and positioning

Assessment methods and criteria

Written test with closed questions with alternatives from which only one is to be choosen. The one chosen must be motivated by writing an explanation.

STUDENT MODULE EVALUATION - 2016/2017