Reasoning, information and multimedia semiotics (m) - ARGOMENTAZIONE E INFORMAZIONE (M) II MODULO (2019/2020)

Course code
Name of lecturer
Ferdinando Luigi Marcolungo
Number of ECTS credits allocated
Other available courses
Academic sector
Language of instruction
Sem 1A, Sem 1B

To show the organization of the course that includes this module, follow this link * Course organization

Lesson timetable

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Learning outcomes

The course aims to introduce to the paradigms of reasoning with particular reference to multimedia communication field.
What are the logical rules which can guarantee the value of our speeches? What are the arguments which are able to persuade and make acceptable what we suggest? What are the peculiar characters of multimedia communication? These are the issues that the second part of the course deal with, even with concrete examples taken from the field of multimedia.


The course aims to clarify the presence of argumentative models in multimedia communication. To this end it takes up and applies some essential moments of classical and contemporary logic and focuses on an articulated review of the arguments, with a specific focus on the multimedia language of advertising or institutional communication. Attention to multimedia-level communication processes will be discussed to understand the semiotic implications of using new media.

Reference texts:
G. Boniolo-P. See, Tools for Reasoning. The logical rules, the argumentative practice, the probabilistic inference. Ediz. MyLab. With eText. With online update. Pearson, Milan 2017.
G. Cosenza, Introduction to the New Media Semiotics, Laterza, Rome-Bari 2014.
On the e-learning site you will find the topics and further materials to be studied.

Reference books
Author Title Publisher Year ISBN Note
G. Cosenza Introduzione alla semiotica dei nuovi media Laterza, Roma-Bari 2014
G. Boniolo-P. Vidali Strumenti per ragionare. Le regole logiche, la pratica argomentativa, l'inferenza probabilistica (Edizione 3) Pearson, Milano 2017 9788891903341

Assessment methods and criteria

Didactic methods

Teaching methods consist of frontal lessons devoted primarily to a resumption of some notions of logic, both classical and contemporary; From here, the figures of argumentation are approached with a certain amplitude, with attention to their use in multimedia language; For this purpose we will also refer to concrete examples of advertising or institutional communication. Lastly, the relationship between the new media, the semiotics and the arguing structure will be tackled. Each lesson is recorded in WMA format and will be punctually loaded on the e-learning platform at the University to facilitate study / review for both attending students and those who can not attend. Throughout the academic year, an individual reception service is also available at the teacher's study, at the times indicated on the web pages and readily updated.

Examination arrangements

The assessment of the learning outcomes of the fundamentals and the related problematic nuclei will be carried out by means of an oral test of the program carried out. Before the written or oral test, the student must submit a written tutorial for up to six folders (maximum 15,000 spaces including spaces), in which he will comment on two commercials, highlighting the argumentative logic and the use of multimedia tools. The grades are expressed in thirtieths. The examination is the same for both attending students and non-attending ones.