Business management (2020/2021)

Course code
4S00124
Credits
6
Academic sector
SECS-P/08 - ECONOMIA E GESTIONE DELLE IMPRESE

Learning outcomes

The course intends to provide knowledge in relation to the organization and management of a cultural organization / enterprise and cultural event, with a specific emphasis on the promotion of cultural heritage. Furthermore, the course aims to promote the acquaintance of the principles and instruments related to the planning and management for the aforementioned dimensions, with also a focus on the marketing strategy and tools as for the product, price, place and promotion.