This Masters course aims to enable graduates to work efficiently at both executive and managerial levels within the digital and paper publishing industry. Through a balance of theoretical knowledge and practical skills, the course will provide students with the necessary skills and understanding to independently run the entire production cycle of a publishing product - from preliminary analysis of the market to marketing and communication strategies, from budgeting and verifying the sustainability of a project to stylistic and aesthetic decisions, and from creating and revising content to producing and distributing the product. Using a learn-by-doing educational approach, students will have the opportunity to develop their own publishing project and thus be immersed in a real-life work situation. The course is a response to the needs of the modern market, which requires young graduates to be flexible and versatile as well as to have an extensive multidisciplinary background, a strategic vision of the market, practical expertise and technological knowledge, in order to independently understand, carry out and manage publishing projects, including complex ones.
For more information: http://www.mastereditoria.com