Research groups

The research group has specialized in particular in the study of aspects of astronomy and branding, of microsyntax structures in advertising language, of the role of semantics in the creation of neologisms, and finally of aspects of natural morphology (above all derivation and extragrammatic composition in formation of the name). Furthermore, members of our research group work in several EU countries; this allows the comparison of different situations throughout Europe with respect to each focus of the research of our proposal. The group meets every two or three years organizing an international conference that allows the exchange and dissemination of research results through the publication of the documents. The focus on brand names will place particular emphasis on creating a tool to make brands accessible in all disciplines, e.g. to lawyers who need information on the communication value of brands, to linguists who need information on legal terminology, to economists who need information on social awareness about brands in different countries, companies for launching pordotti, etc. This perspective shows how our group can successfully interact also in the collaboration with the territory.