Publications

Authors:

Cotticelli, Paola

Title:

Brevitas as a rhetorical strategy in advertising language: Italian slogans and brand names as case study

Year:

2021

Type of item:

Articolo in Rivista

Tipologia ANVUR:

Articolo su rivista

Language:

Inglese

Format:

A Stampa

Referee:

Sì

Name of journal:

RIVISTA ITALIANA DI LINGUISTICA E DI DIALETTOLOGIA

ISSN of journal:

1128-6369

N° Volume:

Rivista italiana di linguistica e di dialettologia

Number or Folder:

23

Page numbers:

141-155

Keyword:

Advertising language, Italian slogans, rhetoric strategies, brevitas, Italian neoformations

Short description of contents:

he paper is dealing with some key-thoughts on brevitas in talian adver- tising texts and slogans as rhetoric strategy. n selected examples of such slogans and brand names, brevitas functions as an appropriate ful llment of the so-called aptum ( that what is tting ); furthermore, it is a strategy of various neoformations. n this perspective, brevitas as a counter pole of the rhetoric pillars of latinitas and perspicuitas seems to be the preferred strategy of the advertising language, without making the message opaque.

Note:

https://DOI.ORG/10.19272/202104801007

Web page:

http://rild.libraweb.net

Product ID:

130105

Handle IRIS:

11562/1077966

Last Modified:

February 23, 2023

Bibliographic citation:

Cotticelli, Paola, Brevitas as a rhetorical strategy in advertising language: Italian slogans and brand names as case study «RIVISTA ITALIANA DI LINGUISTICA E DI DIALETTOLOGIA» , vol. Rivista italiana di linguistica e di dialettologia , n. 23 , 2021 , pp. 141-155

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